skip to main content
Travelers Institute LogoTravelers Institute Logo Travelers LogoTravelers Logo
Travelers.com
  • Initiatives
    • Autonomous Vehicles
    • Coastal Resiliency
    • Cybersecurity
    • Disaster Preparedness
    • Distracted Driving
    • Insurance Education
    • National Debt
    • Small Business
  • Events & Webinars
  • Resources
  • News
  • About

Main Navigation

  • Initiatives

      • Autonomous Vehicles

      • Coastal Resiliency

      • Cybersecurity

      • Disaster Preparedness

      • Distracted Driving

      • Insurance Education

      • National Debt

      • Small Business

  • Events & Webinars

  • Resources

  • News

  • About

  • Home
  • Initiatives
  • Distracted Driving
  • Every Second Matters Canada

Every Second Matters® Canada: A Conversation Starter on Reducing Distracted Driving Risk

esm esm

Details
With its Every Second Matters® distracted driving initiative, the Travelers Institute is challenging all drivers to set positive examples and help change attitudes about what is socially acceptable behind the wheel. This guide offers a snapshot of roadway distraction and the rise in traffic fatalities in recent years. Readers can use it as a conversation starter to empower friends and family to drive with fewer distractions.

Contents
1. What's happening on our roads?
2. A deeper look at distraction
3. What you can do
4. very Second Matters: Reaction times are critical
5. Unfinished Stories: Imagining what could have been

DOWNLOAD THE REPORT: (ENGLISH) (FRENCH)

woman driving car in forest
Drive Safe & Present. Lead by Example.
Our Every Second Matters® initiative empowers everyone to set positive examples for roadway safety.
DISTRACTED DRIVING INITIATIVE
laptop and office supplies on desk
Resources and Publications
See our guides, position papers and videos for expert insights and analysis.
ALL RESOURCES
Travelers logo

Travelers and The Travelers Umbrella are registered trademarks of The Travelers Indemnity Company in the U.S. and other countries.
© 2022 The Travelers Indemnity Company. All rights reserved.

  • Travelers on Facebook
  • Travelers on YouTube
  • Travelers on Twitter
  • Travelers on LinkedIn
  • Travelers on Instagram

Products & Services

  • For Individuals
  • For Businesses
  • Claim Services
  • Prepare & Prevent

Our Company

  • About Travelers
  • Careers
  • Investors
  • Sustainability
  • Travelers Institute

Connect

  • Customer Support
  • MyTravelers®
  • For Agents
  • Find an Agent

Legal & Compliance

  • Terms of Service
  • Privacy & Security
  • Accessibility
  • Producer Compensation Disclosure