Every Second Matters® Canada: A Conversation Starter on Reducing Distracted Driving Risk
With its Every Second Matters® distracted driving initiative, the Travelers Institute is challenging all drivers to set positive examples and help change attitudes about what is socially acceptable behind the wheel. This guide offers a snapshot of roadway distraction and the rise in traffic fatalities in recent years. Readers can use it as a conversation starter to empower friends and family to drive with fewer distractions.
1. What's happening on our roads?
2. A deeper look at distraction
3. What you can do
4. very Second Matters: Reaction times are critical
5. Unfinished Stories: Imagining what could have been