The fact is, everything that occupies your mind or your vision can contribute to distraction behind the wheel.
Your brain is only capable of processing a certain amount of information at any given time.
When we attempt to perform multiple tasks at the same time, like driving while talking on the phone or eating, we can encounter performance problems. Multiple tasks compete for our brain's attention. Some studies have shown that drivers using cell phones look at, but fail to see, up to 50 percent of the information in their driving environment.¹
You have to look where you are going.
Sounds simple, right? Yet, we see people driving without looking where they are going every day. Driving while visually distracted can be like driving with your eyes closed. You would not make a turn or change lanes with your eyes closed. Yet, distracted drivers are, in effect, doing just that.
Imagine driving the length of a football field with your eyes closed. That is the equivalent of texting while driving at 55 mph. Because texting takes our attention away for an average of 4.6 seconds², we are 23 times more likely to be involved in a crash.
Other common distractions include eating, adjusting music or GPS devices, applying makeup, reading, and reaching for moving objects. Each of these tasks dramatically increases your odds of getting into an accident.Download this Infographic as a PDF >
The science is clear. Distraction can keep you from driving safely in multiple ways. Any distraction, regardless of how quick or harmless it may seem, should be avoided when you are behind the wheel. Remember to keep your eyes and brain focused on the road at all times.
Find more information about distracted driving at distraction.gov.
1 Source: http://www.nsc.org/safety_road/Distracted_Driving/Documents/Cognitive%20Distraction%20White%20Paper.pdf
2 Source: Driver Distraction in Commercial Vehicle Operations, FMCSA, 2009
3 Source: http://www.nhtsa.gov/About+NHTSA/Press+Releases/2006/100-Car+Naturalistic+Driving+Study
4 Source: Ergonomics in Design: The Quarterly of Human Factors Applications, October 2011
Chris is a member of our Risk Control team specializing in vehicle safety, telematics and customer training.
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