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  • 2023 Distracted Driving for Consumers [Infographic]

2023 Distracted Driving for Consumers [Infographic]

According to the National Highway Transportation Safety Association, the total economic impact of distracted driving far exceeds the cost of speeding and alcohol-impaired driving.* In 2019, distracted driving crashes resulted in 10,546 fatalities, 1.3 million nonfatal injuries and damaged 5.6 million vehicles – for a total cost $98.2 billion.* Despite the disastrous and even deadly consequences, the 2023 Travelers Risk Index shows that consumers continue to drive distracted. Here’s a look at key findings.

2023 Travelers Risk Index for Consumers Infographic, see details below 2023 Travelers Risk Index for Consumers Infographic, see details below
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Distracted Driving
2023 Travelers Risk Index for Consumers

If we know we’re driving distracted, why do we keep doing it?
Drivers are keenly aware of the dangers of distraction and yet the numbers remain high.
We are aware of the threat
70% of Travelers Risk Index respondents see distracted driving as a bigger problem now than a few years ago

Yet, we’ve had near misses
36% have had a near miss in the past year, up nearly 6% from the previous year
…and we’ve crashed
17% have been in a crash in the past year, up 70% from the previous year
And we continue to multitask
80% make or receive phone calls
57% use a handheld device
57% read texts or emails
49% text or type emails
28% update social media
27% record videos or take photos

Stress and drowsiness contribute
76% of respondents admitted to experiencing stress or intense emotions while driving
62% said they drive while drowsy
20% said that being lost in thought or daydreaming was the most distracting thing they did while driving

How stress impacts driving1
Stressed drivers often:
Accelerate and brake more frequently and intensively
Drive at high speed
Encroach upon other lanes to pass other vehicles
Fail to stop at crosswalks

How sleep loss impacts driving2
Drivers have worse reaction times, are less aware of hazards and have diminished focus as they get drowsier
Driving after 20+ hours without sleep is comparable to driving with a blood-alcohol concentration of 0.08%
A driver is 3X more likely to crash when fatigued

Here’s what you can do:
Speak up: 84% of consumers who use a phone while driving would be less likely to do so if asked by a passenger
Power down: Turn off your device or use the “Do Not Disturb” function while driving
Explore telematics options: Technology that gathers driving data in real time can provide feedback for safer driving
Know your limits: Avoid driving when you are experiencing heightened emotions or lost sleep

Learn more about the Travelers Risk Index and techniques you can use to help put the brakes on distracted driving.

1 National Center for Biotechnology Information, The Effects of the Driver’s Mental State and Passenger Compartment Conditions on Driving Performance and Driving Stress (2020).
2 National Safety Council, Drivers are Falling Asleep Behind the Wheel (2022).

The Travelers Indemnity Company and its property casualty affiliates. One Tower Square, Hartford, CT 06183

© 2023 The Travelers Indemnity Company. All rights reserved. Travelers and the Travelers Umbrella logo are registered trademarks of the Travelers Indemnity Company in the U.S. and other countries. M-18615 New 3-23

The 2023 Travelers Risk Index shows that despite the demonstrated risks, vehicle operators continue to engage in distracted driving behavior.

We can help to address this public health crisis by silencing our phones while driving and staying focused behind the wheel.

Sources:
*
NHTSA, https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/813403

Learn More About Car Insurance

More Prepare & Prevent

Zaadii is a young Navajo boy who was tragically killed by a distracted driver. With this comic book, we honor the memory of Zaadii, superhero.

Zaadii’s Unfinished Story

Zaadii fights for environmental justice as a lawyer by day and the superhero Z-Hawk by night. He’s a protector, always doing what’s right with the help of his friends and the guidance of his ancestors. Read the full comic.

Illustration of Phil LaVallee at Olympics

Distracted Driving: Phil's Unfinished Story [Video]

We honor Phil by bringing his unfinished story to life through imagining what could have been.

illustration of a man in a woodworking shop

The Treehouse: Howard's Unfinished Story [Video]

We honored Howard by bringing his Unfinished Story to life through imagining what could have been. Watch, share and please don’t drive distracted.

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10 Tips to Reduce Distracted Driving

From stowing your phone to speaking up when you see distracted driving, these tips can help avoid dangerous activity on the road.

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Travelers and The Travelers Umbrella are registered trademarks of The Travelers Indemnity Company in the U.S. and other countries.
© 2023 The Travelers Indemnity Company. All rights reserved.

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