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Drive safe. Drive present. Lead by example.

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Distracted Driving Initiative

Distracted driving is a dangerous and common occurrence on today’s roadways. Technology, like smartphones, is part of the problem, but any activity that diverts attention from driving presents a risk. Our Every Second Matters® initiative empowers drivers, passengers, cyclists and pedestrians to speak up, set positive examples and play an active role in changing roadway behaviors to help prevent injuries and save lives.

Download the fact sheet

Guides for Starting the Conversation

Every Second Matters: Reducing Distracted Driving, One Voice at a Time


The Travelers Institute is challenging all drivers to set positive examples and help change attitudes about what is socially acceptable behind the wheel with two conversation starter guides. These guides offer a snapshot of roadway distraction, the recent rise in traffic fatalities, and specific steps that drivers can take to reduce distracted driving risk. 

GET THE GUIDES
Distracted Driving Distracted Driving

Event Highlights

Distraction Free Life Podcast

January 14, 2023

Travelers Institute's Guide to Distraction-Free Driving

Associated with the Shreya R. Dixit Memorial Foundation, the Distraction Free Life Podcast shares the latest information and analysis of the distracted driving epidemic. In this episode Travelers Institute Assistant Vice President Jessica Kearney discusses the latest insights and resources from Travelers.

  

Cars on Highway Cars on Highway

How’s My Driving? Telematics and the Insurance Experience

May 25, 2022

Auto insurance customers are increasingly saying ‘yes’ to telematics-based insurance programs. I
ndustry leaders Peter Gulbrandsen
 of Travelers and Ryan McMahon of Cambridge Mobile Telematics joined us for an inside look at the evolution of usage-based insurance.  

Telematics Telematics

MORE PAST EVENTS

Unfinished Stories

This awareness campaign honors victims of distracted driving by bringing their unfinished stories to life, imagining what could have been.

Zaadii Zaadii

Zaadii’s Unfinished Story

Zaadii is a young Navajo boy who was tragically killed by a distracted driver.

Among his greatest joys in life were stories of superheroes. In fact, at three years old, Zaadii was given a cape and decided he too was a superhero. We agree. Zaadii’s Unfinished Story is The Legend of Z-Hawk, a superhero who fights to protect the environment and all that is good in the world. With this comic book, we honor the memory of Zaadii, superhero.

Read Zaadii's Comic Here

Distracted Driving Distracted Driving

The Route: Phil’s Unfinished Story

   

Distracted Driver Distracted Driver

The Treehouse: Howard’s Unfinished Story

   

Related Reading

driving with cell phone

Everyone Can Play a Role in Preventing Distracted Driving

distracted driving

My Boss Made Me Do It: How Workplace Culture Can Influence Distracted Driving

distracted driver

The Science of Distraction

Tools and Resources

Distracted Driving Quiz

Distracted Driving Quiz

Are you driving under the influence of your phone? Take this quiz to test your knowledge about distracted driving and your phone.

Distracted Driving Statistics

Distracted Driving Statistics

See how much distracted driving puts you and others on the road at risk.

Collaborations

Road to Zero Coalition

Road to Zero Coalition

The Travelers Institute is pleased to join the Road to Zero Coalition in working to reduce traffic fatalities.

3 seconds behind the wheel

3 Seconds Behind the Wheel

Travelers is proud to sponsor the public television documentary "3 Seconds Behind the Wheel."

distracted driver

Our Community Partners

Reducing distracted driving is a community effort, and we appreciate the organizations that have supported this initiative.

News

news news

Travelers Institute's Guide to Distraction-Free Driving
Distraction Free Life Podcast

Editorial: Safe Travels
Rutland Herald

Putting the Brakes on Distracted Driving
ABC KXTV (Sacramento, CA)

Travelers Institute Highlights Impacts of Distracted Driving
NBC WMC (Memphis, TN)

Travelers Institute and Cambridge Mobile Telematics Release Educational Guide to Help Curb Distracted Driving
Press Release

ALL NEWS
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