Distracted Driving Initiative

Event Highlight

The Art and Science of Behavior Change

To recognize Distracted Driving Awareness Month in April, this session in the Wednesdays with Woodward^® webinar series convened thought leaders in public health communication for a look into the art and science of behavior change. Dr. Jay Winsten, Director for the Initiative on Media Strategies for Public Health at the T.H. Chan School of Public Health at Harvard University; Dr. Kit Delgado, Assistant Professor of Emergency & Epidemiology, Associate Director for the Center for Health Incentives and Behavioral Economics, and Director of the Behavioral Science & Analytics for Injury Reduction (BeSAFIR) Lab at the University of Pennsylvania; and Dr. Susan Kartiko, Assistant Professor of Surgery at The George Washington University School of Medicine & Health Sciences joined Travelers Institute President Joan Woodward for the discussion.

The Art and Science of Behavior Change

Crash and Learn: An Inside Look at the Insurance Institute for Highway Safety (IIHS)

You have probably heard of the IIHS TOP SAFETY PICK ratings that assess vehicle safety. But do you know how these ratings are determined? This installment of the Wednesdays with Woodward® webinar series provided a behind-the-scenes look at the Insurance Institute for Highway Safety, an independent, scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes.
(Replay 1:00:38)

Crash and Learn: An Inside Look at the Insurance Institute for Highway Safety (IIHS)

ALL EVENTS

Featured Publication

A Conversation Starter on Distracted Driving

This guide offers a snapshot of roadway distraction and traffic fatalities in recent years. Readers can use it as a conversation starter to empower friends and family to drive with fewer distractions.

Download the report

Unfinished Stories

This awareness campaign honors victims of distracted driving by bringing their unfinished stories to life, imagining what could have been.

Zaadii’s Unfinished Story

Zaadii is a young Navajo boy who was tragically killed by a distracted driver.

Among his greatest joys in life were stories of superheroes. In fact, at three years old, Zaadii was given a cape and decided he too was a superhero. We agree. Zaadii’s Unfinished Story is The Legend of Z-Hawk, a superhero who fights to protect the environment and all that is good in the world. With this comic book, we honor the memory of Zaadii, superhero.

Read Zaadii's Comic Here