skip to main content
Travelers Institute LogoTravelers Institute Logo Travelers LogoTravelers Logo
Travelers.com
  • Public Policy Initiatives
    • Distracted Driving
    • Cyber: Prepare, Prevent, Mitigate, Restore
    • Small Business – Big Opportunity
    • Insurance Essentials: Your Questions Answered
    • Disaster Preparedness
    • America's Debt Crisis
    • Coastal Challenges
    • Insuring Autonomy
    • Wednesdays with Woodward
  • Events
  • Video Gallery
  • About
  • News

Main Navigation

  • Public Policy Initiatives

      • Distracted Driving

      • Cyber: Prepare, Prevent, Mitigate, Restore

      • Small Business – Big Opportunity

      • Insurance Essentials: Your Questions Answered

      • Disaster Preparedness

      • America's Debt Crisis

      • Coastal Challenges

      • Insuring Autonomy

      • Wednesdays with Woodward

  • Events

  • Video Gallery

  • About

  • News

  • Home
  • Distracted Driving
ESM

  

Drive Safe. Drive Present. Lead by Example.

Distracted driving is a dangerous and common occurrence on today’s roadways. Cell phones and texting are part of the problem, but any activity that diverts attention from driving presents a risk. The Travelers Institute® Every Second Matters initiative recognizes that every driver, passenger and pedestrian has a role to play in changing social norms around distraction. Help drive change by speaking up, setting an example and empowering others to drive and walk present.

“Distracted driving is a serious problem on today’s roads, and it affects us all. Even if you don’t believe you’re distracted, you and your loved ones still share the road with drivers who are. We are committed to furthering thoughtful dialogue about the
serious risks of, and solutions to, distracted driving.”

Alan Schnitzer
Chairman & Chief Executive Officer
Travelers

View the fact sheet

Unfinished Stories

Zaadii Zaadii

Zaadii’s Unfinished Story

Zaadii is a young Navajo boy who was tragically killed by a distracted driver.

Among his greatest joys in life were stories of superheroes. In fact, at three years old, Zaadii was given a cape and decided he too was a superhero. We agree. Zaadii’s Unfinished Story is The Legend of Z-Hawk, a superhero who fights to protect the environment and all that is good in the world. With this comic book, we honor the memory of Zaadii, superhero.

Read Zaadii's Comic Here

Distracted Driving Distracted Driving
Distracted Driver Distracted Driver
Distracted Driver Distracted Driver

Distracted Driving Articles

Everyone Can Play a Role in Preventing Distracted Driving

My Boss Made Me Do It: How Workplace Culture Can Influence Distracted Driving

The Science of Distraction

Videos

/iw-images/travelers-institute/Chris-Hayes-303-x-159-video.jpg

Leading by Example to Help Prevent Employee Distracted Driving

Chris Hayes from Travelers discusses the role employers can play in reducing distracted driving among employees.

Chris Hayes from Travelers discusses the role employers can play in reducing distracted driving among employees.

/iw-images/travelers-institute/Doug-Rieder-303-x-159-video.jpg

Doug Rieder from Sterling Seacrest Partners explains how employers can create a safety culture to help reduce distracted driving.

Creating a Driving Safety Culture at Work for Distracted Driving Prevention


/iw-images/travelers-institute/Atlanta-Jane-303-x-159-video.jpg

Jane Terry from the National Safety Council explains the goals of the Road to Zero Coalition.

Reducing Roadway Fatalities with The Road to Zero Coalition


/iw-images/travelers-institute/Brian-Mixon-303-x-159-video.jpg

Brian Mixon from the Georgia Governor's Office of Highway Safety discusses what it will take to reduce distracted driving.

Distracted Driving Prevention – What Will It Take?

View the video gallery

A Conversation Starter on Distracted Driving

With its Every Second MattersSM distracted driving initiative, the Travelers Institute is challenging all drivers to set positive examples and help change attitudes about what is socially acceptable behind the wheel. This guide offers a snapshot of roadway distraction and the rise in traffic fatalities in recent years. Readers can use it as a conversation starter to empower friends and family to drive with fewer distractions.

Learn More >

guide guide

3 Seconds Behind the Wheel

Travelers is proud to sponsor the public television documentary "3 Seconds Behind the Wheel." The documentary follows the lives of eight drivers, over six months, and shows the true behaviors and consequences behind distracted driving. 

Learn More >

guide guide

Distracted Driving News

Check out all Distracted Driving news here>>

Featured Resources

Road to Zero Coalition

Road to Zero Coalition

The Travelers Institute is pleased to join the Road to Zero Coalition in working to reduce traffic fatalities.

Distracted Driving Quiz

Distracted Driving Quiz

Are you driving under the influence of your phone? Take this quiz to test your knowledge about distracted driving and your phone.

Distracted Driving Statistics

Distracted Driving Statistics

See how much distracted driving puts you and others on the road at risk.

Collaborations:

The Travelers Institute has worked with a variety of organizations in launching the Every Second Matters initiative to help reduce distracted driving. View all collaborations here.

Travelers logo

Travelers and The Travelers Umbrella are registered trademarks of The Travelers Indemnity Company in the U.S. and other countries.
© 2021 The Travelers Indemnity Company. All rights reserved.

  • Travelers on Facebook
  • Travelers on YouTube
  • Travelers on Twitter
  • Travelers on LinkedIn
  • Travelers on Instagram

Products & Services

  • For Individuals
  • For Businesses
  • Claim Services
  • Prepare & Prevent

Our Company

  • About Travelers
  • Careers
  • Investors
  • Sustainability

Connect

  • Customer Support
  • MyTravelers®
  • For Agents
  • Find an Agent

Legal & Compliance

  • Terms of Service
  • Privacy & Security
  • Accessibility
  • Producer Compensation Disclosure