Distracted Driving Initiative

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Every Second Matters logo and Travelers Institute/Travelers logo

TEXT: Addressing Distracted Driving with Travelers Institute President Joan Woodward

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Scenes of traffic and POV scenes of driving

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JOAN WOODWARD: Driving on our roads today has become increasingly risky.

Traffic fatalities spiked to a 16-year high, and pedestrian fatalities a 40-year high.

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Traffic fatality graph

TEXT: Historical Trends in U.S. Traffic Fatalities. U.S. Traffic Fatalities. U.S. Pedestrian Fatalities.

TEXT: Note: U.S. pedestrian fatalities are included in the total U.S. traffic fatalities count.

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POV night driving superimposed by text messages

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There are a lot of contributing factors to this, one of them being distracted driving.

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Cut to Joan Woodward speaking to camera

TEXT: Joan Woodward. President, Travelers Institute. Executive Vice President, Public Policy.

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Consider these facts. More than a third of drivers nearly had a crash because of distracted driving.

Over half of drivers admit to actively texting or emailing while they’re driving.

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Car driving down road

TEXT: 19% shop online behind the wheel

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And a shocking 19% of people admit to actively shopping online, making a purchase while they’re driving.

Distracted driving is costing lives.

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Cut to Joan Woodward speaking to camera

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It doesn’t have to be that way. We can all be part of the solution. 

TEXT (builds): • Pull over to take calls • Silence notifications • Set navigation • Don’t read texts • Speak up

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Pull over to take that call.

Silence your notifications.

Set your navigation before you start your journey.

And don’t read texts and emails while you’re driving. It can wait.

If you’re a passenger, speak up to a driver who might be distracted.

All of these things can save lives.

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Cut to Travelers Institute footage

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At the Travelers Institute, we’re continuing to promote awareness and education on this really important topic.

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Every Second Matters logo and Travelers Institute/Travelers logo

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That’s through our Every Second Matters campaign.

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Cut to Joan Woodward speaking to camera

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So, join the conversation. Be part of the solution with us. Lives depend on it.

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Travelers Institute/Travelers logo

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To learn more, go to the Travelers Institute.org

TEXT: travelers institute dot org.