Distracted driving is a dangerous and common occurrence on today’s roadways. Cell phones and texting are part of the problem, but any activity that diverts attention from driving presents a risk. The Travelers Institute® Every Second Matters initiative recognizes that every driver, passenger and pedestrian has a role to play in changing social norms around distraction. Help drive change by speaking up, setting an example and empowering others to drive and walk present.
“Distracted driving is a serious problem on today’s roads, and it affects us all. Even if you don’t believe you’re distracted, you and your loved ones still share the road with drivers who are. We are committed to furthering thoughtful dialogue about the
serious risks of, and solutions to, distracted driving.”
Alan Schnitzer
Chairman & Chief Executive Officer
Travelers
Zaadii is a young Navajo boy who was tragically killed by a distracted driver.
Among his greatest joys in life were stories of superheroes. In fact, at three years old, Zaadii was given a cape and decided he too was a superhero. We agree. Zaadii’s Unfinished Story is The Legend of Z-Hawk, a superhero who fights to protect the environment and all that is good in the world. With this comic book, we honor the memory of Zaadii, superhero.
Chris Hayes from Travelers discusses the role employers can play in reducing distracted driving among employees.
Chris Hayes from Travelers discusses the role employers can play in reducing distracted driving among employees.
Doug Rieder from Sterling Seacrest Partners explains how employers can create a safety culture to help reduce distracted driving.
Jane Terry from the National Safety Council explains the goals of the Road to Zero Coalition.
Brian Mixon from the Georgia Governor's Office of Highway Safety discusses what it will take to reduce distracted driving.
With its Every Second MattersSM distracted driving initiative, the Travelers Institute is challenging all drivers to set positive examples and help change attitudes about what is socially acceptable behind the wheel. This guide offers a snapshot of roadway distraction and the rise in traffic fatalities in recent years. Readers can use it as a conversation starter to empower friends and family to drive with fewer distractions.
Travelers is proud to sponsor the public television documentary "3 Seconds Behind the Wheel." The documentary follows the lives of eight drivers, over six months, and shows the true behaviors and consequences behind distracted driving.
The Travelers Institute is pleased to join the Road to Zero Coalition in working to reduce traffic fatalities.
Are you driving under the influence of your phone? Take this quiz to test your knowledge about distracted driving and your phone.
See how much distracted driving puts you and others on the road at risk.
The Travelers Institute has worked with a variety of organizations in launching the Every Second Matters initiative to help reduce distracted driving. View all collaborations here.
