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Drive safe. Drive present. Lead by example.

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Distracted Driving Initiative

Distracted driving is a dangerous and common occurrence on today’s roadways. Technology, like smartphones, is part of the problem, but any activity that diverts attention from driving presents a risk. Our Every Second Matters® initiative empowers drivers, passengers, cyclists and pedestrians to speak up, set positive examples and play an active role in changing roadway behaviors to help prevent injuries and save lives.

Download the fact sheet

Event Highlights

Ready to Take Over? Driver Distraction in the Age of Automation

March 30, 2022

To kick off Distracted Driving Awareness Month in April 2022, we explored the
Insurance Institute for Highway Safety’s new framework for rating partially automated vehicles and how well they help drivers stay focused on the road.

Ready to Take Over? Driver Distraction in the Age of Automation Ready to Take Over? Driver Distraction in the Age of Automation
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The Art and Science of Behavior Change

March 31, 2021

To recognize Distracted Driving Awareness Month in April, this session in the Wednesdays with Woodward® webinar series convened thought leaders in public health communication for a look into the art and science of behavior change. Dr. Jay Winsten, Director for the Initiative on Media Strategies for Public Health at the T.H. Chan School of Public Health at Harvard University; Dr. Kit Delgado, Assistant Professor of Emergency & Epidemiology, Associate Director for the Center for Health Incentives and Behavioral Economics, and Director of the Behavioral Science & Analytics for Injury Reduction (BeSAFIR) Lab at the University of Pennsylvania; and Dr. Susan Kartiko, Assistant Professor of Surgery at The George Washington University School of Medicine & Health Sciences joined Travelers Institute President Joan Woodward for the discussion.

distracted driving distracted driving

   

ALL PAST EVENTS

Related Videos

different driving distractions

Defining Different Distractions on the Road

Pam Fuselli from Parachute Canada defines the several different types of distraction that we can experience while driving.

Defining Different Distractions on the Road

Defining Different Distractions on the Road

Pam Fuselli from Parachute Canada defines the several different types of distraction that we can experience while driving.

Pam Fuselli from Parachute Canada defines the several different types of distraction that we can experience while driving.

jay winsten distracted driving

Positive Messages and Distracted Driving

   

Positive Messages and Distracted Driving

Positive Messages and Distracted Driving

   


distracted driving bryan reimer

Distracted Driving: An Attention Epidemic?

   

Distracted Driving: An Attention Epidemic?

Distracted Driving: An Attention Epidemic?

    


road to zero

Reducing Roadway Fatalities with The Road to Zero Coalition

   

Reducing Roadway Fatalities with The Road to Zero Coalition

Reducing Roadway Fatalities with The Road to Zero Coalition

    

ALL VIDEOS

Featured Publication

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A Conversation Starter on Distracted Driving

This guide offers a snapshot of roadway distraction and traffic fatalities in recent years. Readers can use it as a conversation starter to empower friends and family to drive with fewer distractions.


Download the report

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Unfinished Stories

This awareness campaign honors victims of distracted driving by bringing their unfinished stories to life, imagining what could have been.

Zaadii Zaadii

Zaadii’s Unfinished Story

Zaadii is a young Navajo boy who was tragically killed by a distracted driver.

Among his greatest joys in life were stories of superheroes. In fact, at three years old, Zaadii was given a cape and decided he too was a superhero. We agree. Zaadii’s Unfinished Story is The Legend of Z-Hawk, a superhero who fights to protect the environment and all that is good in the world. With this comic book, we honor the memory of Zaadii, superhero.

Read Zaadii's Comic Here

Distracted Driving Distracted Driving

The Route: Phil’s Unfinished Story

   

Distracted Driver Distracted Driver

The Stage: Shreya’s Unfinished Story

   

Distracted Driver Distracted Driver

The Treehouse: Howard’s Unfinished Story

   

Related Reading

driving with cell phone

Everyone Can Play a Role in Preventing Distracted Driving

distracted driving

My Boss Made Me Do It: How Workplace Culture Can Influence Distracted Driving

distracted driver

The Science of Distraction

Tools and Resources

Distracted Driving Quiz

Distracted Driving Quiz

Are you driving under the influence of your phone? Take this quiz to test your knowledge about distracted driving and your phone.

Distracted Driving Statistics

Distracted Driving Statistics

See how much distracted driving puts you and others on the road at risk.

Collaborations

Road to Zero Coalition

Road to Zero Coalition

The Travelers Institute is pleased to join the Road to Zero Coalition in working to reduce traffic fatalities.

3 seconds behind the wheel

3 Seconds Behind the Wheel

Travelers is proud to sponsor the public television documentary "3 Seconds Behind the Wheel."

distracted driver

Our Community Partners

Reducing distracted driving is a community effort, and we appreciate the organizations that have supported this initiative.

news news

Travelers Risk Index Reveals Work-Related Pressures May Contribute to Distracted Driving
Press Release

Zaadii: The Legend of Z-Hawk
Press Release

Travelers Institute Launches 2020 Every Second Matters Symposium Series to Combat Distracted Driving
Press Release

Distracted Holiday Driving: Helpful Tips and Statistics
News4 San Antonio

ALL NEWS
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